NAVTTC Digital Marketing Quiz

WordPress & Elementor

Question 1 of 25

Elementor Template Kits include pre-designed headers, footers, and inner pages.

Keyword Research

Question 2 of 25

Keyword Planner shows "hvac repair bluffton sc" has 320 searches/month and Low competition. Using the volume guide, this keyword is:

A Too low — not worth targeting B In the Decent to Good range — worth targeting for a new site C Too competitive — should be avoided D Gold level with extremely high volume

Google My Business

Question 3 of 25

Once your Google Business Profile is set up, you never need to update it again.

Keyword Research

Question 4 of 25

Informational keywords like "how to fix AC" directly bring paying customers.

WordPress & Elementor

Question 5 of 25

In WordPress, you can have two active themes at the same time.

Google My Business

Question 6 of 25

Kamran's HVAC phone number is +1-843-555-0100 on his website, +1-843-555-0199 on GMB, and +1-843-555-0155 on Facebook. What local SEO problem does this create?

A His website will load slower due to conflicting data B NAP inconsistency — Google is confused and local ranking drops C His Google Ads account will be suspended D His Elementor templates will stop working

Digital Marketing

Question 7 of 25

A digital marketer wants to reach people who already visited their website. Which technique is this?

A Cold outreach B Retargeting C Organic SEO D Influencer marketing

Google My Business

Question 8 of 25

What is the PRIMARY benefit of having a verified Google Business Profile?

A Your website loads faster B You appear in Google Maps and local search results C You get free Google Ads credits D Your domain authority increases automatically

Digital Marketing

Question 9 of 25

Digital marketing allows small businesses to compete with large companies on a limited budget.

On-Page SEO

Question 10 of 25

Which image alt text is BEST for SEO on an HVAC website?

A alt="image1" B alt="photo" C alt="HVAC technician repairing AC unit in Bluffton SC" D alt="HVAC HVAC HVAC HVAC HVAC Bluffton repair"

Google Stitch

Question 11 of 25

Hamid wants to quickly prototype a landing page for his HVAC business but has no coding skills. Which tool is MOST appropriate?

A Notepad — write HTML code manually B Google Stitch — generate HTML from a text description C Google Trends — check keyword search volume D cPanel File Manager — upload HTML files directly

Keyword Research

Question 12 of 25

You want to publish HVAC content to rank in summer. When should you publish it?

A In August when searches peak B In January C In April-May before the peak D It does not matter when you publish

Keyword Research

Question 13 of 25

A keyword with 200 monthly searches and "Low" competition is better for a new site than a keyword with 50,000 searches and "High" competition.

Google Stitch

Question 14 of 25

Where do you access Google Stitch?

A stitch.google.com B wordpress.com C labs.google or Google AI Studio D drive.google.com

Digital Marketing

Question 15 of 25

Which statement BEST describes the difference between SEO and Google Ads?

A SEO gives faster results than Google Ads B SEO is free and long-term; Google Ads costs money but gives instant results C Running Google Ads automatically improves your organic SEO ranking D They are exactly the same thing

Google My Business

Question 16 of 25

Fareeha runs a home cleaning service with no physical office — she visits customers at their homes. Can she create a Google Business Profile?

A No — a physical storefront address is always required B No — GMB is only for restaurants and retail shops C Yes — service-area businesses can create a profile and set a service radius without a storefront D Yes — but only after paying Google a monthly subscription fee

Keyword Research

Question 17 of 25

You should press Enter after typing in Google to see Autocomplete suggestions.

Digital Marketing

Question 18 of 25

Which freelancing platform is most popular for selling SEO and digital marketing gigs?

A Daraz B Amazon C Fiverr D Shopify

Keyword Research

Question 19 of 25

Which combination gives the BEST chance to rank for a new website?

A High volume + High competition B Low volume + Low competition + Buying intent C High volume + Low competition D Any keyword with more than 10,000 searches

WordPress & Elementor

Question 20 of 25

A student published her Header template but it only appears on the homepage — not on other pages. What did she most likely forget?

A She forgot to add a logo to the header B She forgot to set the display condition to Entire Site C She needs Elementor Pro to show headers on all pages D She needs to manually add the header code to each page

Digital Marketing

Question 21 of 25

Bilal visited a shoe website but did not buy. The next day he sees a shoe ad on Facebook. This marketing technique is called:

A Cold outreach B Retargeting C Influencer marketing D Organic SEO

Digital Marketing

Question 22 of 25

SMM stands for:

A Search Marketing Method B Site Management Module C Social Media Marketing D Sponsored Media Management

On-Page SEO

Question 23 of 25

Your page title tag in Google results is cut off. What is the likely reason?

A Your website is slow B The title exceeds 60 characters C You forgot to add keywords D Your hosting is down

WordPress & Elementor

Question 24 of 25

InfinityFree is used in this course for:

A Keyword research B Creating email campaigns C Free website hosting with cPanel D Building mobile apps

Keyword Research

Question 25 of 25

Google Autocomplete suggestions are based on:

A Keywords you paid Google for B Real searches made by real users C Random algorithm guesses D Your browser history only

WordPress & Elementor

Question 26 of 25

What is the difference between a WordPress "Page" and a "Post"?

A Pages are for blogs, Posts are for static content B Posts are time-stamped blog entries; Pages are static (About, Contact) C There is no difference D Posts are paid, Pages are free

Google My Business

Question 27 of 25

What is NAP consistency in Local SEO?

A Never Add Plugins B Name, Address and Phone number must be identical everywhere online C New Account Profile setup D Natural Audience Placement

Google My Business

Question 28 of 25

Customer reviews on Google Business Profile help with:

A Nothing — reviews have no SEO value B Only paid ranking in Google Ads C Local SEO ranking and building trust with new customers D Improving your website page speed

Google Stitch

Question 29 of 25

A vague prompt like "make a website" produces better results in Google Stitch than a detailed, specific prompt.

Keyword Research

Question 30 of 25

Usman types "best HVAC Bluffton SC reviews" — he is comparing companies before making a decision. This search intent is:

A Informational B Navigational C Commercial D Transactional

On-Page SEO

Question 31 of 25

You write your keyword 40 times in a 300-word page to rank faster. Google will likely:

A Rank you #1 immediately B Ignore your page C Penalize you for keyword stuffing D Give you a Google My Business badge

Keyword Research

Question 32 of 25

"Hire HVAC technician Bluffton SC today" is a transactional keyword because the user is ready to take immediate action.

Digital Marketing

Question 33 of 25

If you stop paying for Google Ads, your organic (SEO) traffic also stops immediately.

Google Stitch

Question 34 of 25

What is the correct way to use Google Stitch output in WordPress?

A Export as PDF and attach to page B Copy the HTML and paste into Elementor HTML widget or Gutenberg Custom HTML block C Upload as a WordPress theme D Import as an Elementor JSON template

Digital Marketing

Question 35 of 25

A website has an 80% bounce rate. What does this most likely indicate?

A 80% of visitors made a purchase B 80% of visitors left without clicking anything else C 80% of visitors came from Google Ads D 80% of visitors are repeat customers

NAVTTC Digital Marketing Quiz

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