NAVTTC Digital Marketing Quiz

On-Page SEO

Question 1 of 25

Nadia has a blog post about "AC maintenance tips." She adds a link inside it pointing to her "HVAC Services" page. This is called:

A Backlink building B External linking C Internal linking D Affiliate marketing

Digital Marketing

Question 2 of 25

Organic traffic and paid traffic are the same thing.

Keyword Research

Question 3 of 25

A user searches "Google Search Central YouTube". What type of intent is this?

A Informational B Navigational C Commercial D Transactional

WordPress & Elementor

Question 4 of 25

InfinityFree is used in this course for:

A Keyword research B Creating email campaigns C Free website hosting with cPanel D Building mobile apps

Google Stitch

Question 5 of 25

A vague prompt like "make a website" produces better results in Google Stitch than a detailed, specific prompt.

Google My Business

Question 6 of 25

Customer reviews on Google Business Profile help with:

A Nothing — reviews have no SEO value B Only paid ranking in Google Ads C Local SEO ranking and building trust with new customers D Improving your website page speed

Google Stitch

Question 7 of 25

Tariq generated an HTML page in Google Stitch and wants to display it on his WordPress site. What is the correct method?

A Upload the HTML file as a new WordPress theme B Copy the HTML code and paste it into an Elementor HTML widget or Gutenberg Custom HTML block C Import the HTML file as an Elementor .json template D Send the HTML file to WordPress support by email

WordPress & Elementor

Question 8 of 25

A Footer template created in Elementor must be manually added to each page separately.

Digital Marketing

Question 9 of 25

If you stop paying for Google Ads, your organic (SEO) traffic also stops immediately.

Digital Marketing

Question 10 of 25

A business gets 1000 visitors/month from Google without paying. This is called:

A Paid traffic B Organic traffic C Direct traffic D Referral traffic

WordPress & Elementor

Question 11 of 25

Zara wants to publish an article about HVAC maintenance tips on her website blog. In WordPress, she should create this as a:

A Page — because it is permanent B Post — because it is a time-stamped blog entry C Widget — for the sidebar D Template — because it repeats

Keyword Research

Question 12 of 25

Informational keywords like "how to fix AC" directly bring paying customers.

WordPress & Elementor

Question 13 of 25

Where can you download and install Elementor Template Kits?

A Google Drive B Elementor Library inside the editor C cPanel File Manager D WordPress Customizer

WordPress & Elementor

Question 14 of 25

A WordPress Post automatically appears in the blog feed while a Page does not.

Digital Marketing

Question 15 of 25

SMM stands for:

A Search Marketing Method B Site Management Module C Social Media Marketing D Sponsored Media Management

Keyword Research

Question 16 of 25

Keyword Planner shows "hvac repair bluffton sc" has 320 searches/month and Low competition. Using the volume guide, this keyword is:

A Too low — not worth targeting B In the Decent to Good range — worth targeting for a new site C Too competitive — should be avoided D Gold level with extremely high volume

WordPress & Elementor

Question 17 of 25

What is the purpose of a Header template in Elementor?

A It controls only the homepage design B It adds a header image to blog posts C It creates a reusable top navigation that appears on all pages D It sets the website background color

Keyword Research

Question 18 of 25

You should press Enter after typing in Google to see Autocomplete suggestions.

Google Stitch

Question 19 of 25

Google Stitch requires coding knowledge to use.

Digital Marketing

Question 20 of 25

Which statement BEST describes the difference between SEO and Google Ads?

A SEO gives faster results than Google Ads B SEO is free and long-term; Google Ads costs money but gives instant results C Running Google Ads automatically improves your organic SEO ranking D They are exactly the same thing

Google My Business

Question 21 of 25

An HVAC business in Bluffton SC should set their GMB service area to:

A Whole United States B Bluffton, Hilton Head, Beaufort and surrounding areas C South Carolina only D No service area — just the business address

Digital Marketing

Question 22 of 25

Sara runs a small bakery. She gets 500 visitors/month from Google without spending any money. This is called:

A Paid traffic B Referral traffic C Organic traffic D Direct traffic

Google Stitch

Question 23 of 25

Which of these is the STRONGEST Google Stitch prompt that will produce the best result?

A "make something nice" B "a website for HVAC" C "Create a landing page for an HVAC repair company in Bluffton SC with a dark navy hero section, 4 service cards, a testimonials section, and a contact form with amber call-to-action buttons" D "add some colors and sections"

Digital Marketing

Question 24 of 25

Digital marketing allows small businesses to compete with large companies on a limited budget.

Google Stitch

Question 25 of 25

What does Google Stitch generate as output?

A A fully hosted live website B A WordPress plugin C Complete HTML + CSS code D A PDF document

Google My Business

Question 26 of 25

A business without a physical address cannot create a Google Business Profile.

Keyword Research

Question 27 of 25

A brand new HVAC website in Bluffton wants to rank on Google. Which keyword should they target FIRST?

A "air conditioning" — 2 million searches/month, Extreme competition B "HVAC" — 5 million searches/month, Extreme competition C "emergency AC repair Bluffton SC same day" — 110/month, Very Low competition D "cooling systems" — 800K searches/month, High competition

Google Stitch

Question 28 of 25

Google Stitch creates a fully hosted live website — you do not need WordPress or any other platform to publish it.

WordPress & Elementor

Question 29 of 25

Hassan imported a Template Kit but the colors do not match his brand. The fastest way to update all colors at once in Elementor is:

A Delete the kit and find a better one B Use Elementor Global Colors to update the color scheme everywhere C Change every single element color one by one manually D Download a new WordPress theme

WordPress & Elementor

Question 30 of 25

If you deactivate a plugin in WordPress, all features it provided are temporarily disabled until it is reactivated.

On-Page SEO

Question 31 of 25

Page loading speed has no effect on SEO — only content matters.

On-Page SEO

Question 32 of 25

What does "internal linking" help with in SEO?

A Getting backlinks from other websites B Helping Google discover your pages and distributing page authority C Making your site load faster D Adding social media buttons

On-Page SEO

Question 33 of 25

A page URL reads: yoursite.com/page?id=4521. What is the SEO problem with this URL?

A The URL is too short B It contains no keyword and is not human-readable — bad for SEO C It has too many characters after the slash D Nothing — this format is perfectly fine for SEO

WordPress & Elementor

Question 34 of 25

Which file format is used to import/export Elementor page templates?

A .docx B .xml C .json D .csv

Keyword Research

Question 35 of 25

A user searches "best HVAC company Bluffton SC reviews" — what is their intent?

A Informational B Navigational C Commercial D Transactional

NAVTTC Digital Marketing Quiz

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