NAVTTC Digital Marketing Quiz

WordPress & Elementor

Question 1 of 25

In Elementor, what is a "Section"?

A A single text widget B The full-width horizontal container that holds columns and widgets C A navigation menu item D A WordPress category

Keyword Research

Question 2 of 25

In Google Keyword Planner, a keyword shows 50 searches/month. This means:

A It is excellent — target it immediately B It is too low — skip it C It is perfect for a new site D It has extreme competition

Digital Marketing

Question 3 of 25

A conversion can only mean a product sale — nothing else.

Google Stitch

Question 4 of 25

Hamid wants to quickly prototype a landing page for his HVAC business but has no coding skills. Which tool is MOST appropriate?

A Notepad — write HTML code manually B Google Stitch — generate HTML from a text description C Google Trends — check keyword search volume D cPanel File Manager — upload HTML files directly

Google My Business

Question 5 of 25

Google Business Profile is completely free to create and use.

Keyword Research

Question 6 of 25

A customer searches "how does an HVAC system work." Based on intent, what is their MOST likely next action?

A Call an HVAC company and hire them immediately B Purchase a new AC unit right now C Read an article to learn — they are not yet ready to buy D Leave a Google review for an HVAC company

Google Stitch

Question 7 of 25

In Google Stitch, "iterating" means:

A Deleting your page and starting over B Asking for changes in follow-up prompts to refine the existing output C Publishing your page to a live server D Copying code to a different platform

On-Page SEO

Question 8 of 25

A well-written meta description can improve your click-through rate even if it does not directly change your ranking.

Keyword Research

Question 9 of 25

You want to publish HVAC content to rank in summer. When should you publish it?

A In August when searches peak B In January C In April-May before the peak D It does not matter when you publish

Google My Business

Question 10 of 25

Customer reviews on Google Business Profile help with:

A Nothing — reviews have no SEO value B Only paid ranking in Google Ads C Local SEO ranking and building trust with new customers D Improving your website page speed

Google My Business

Question 11 of 25

A business without a physical address cannot create a Google Business Profile.

Keyword Research

Question 12 of 25

A user searches "best HVAC company Bluffton SC reviews" — what is their intent?

A Informational B Navigational C Commercial D Transactional

WordPress & Elementor

Question 13 of 25

Omar designed a page in Elementor and wants to share the design file with a classmate. What should he export?

A A PDF screenshot of the page B The WordPress database C The page as a .json template file from Elementor D A ZIP of all WordPress files

WordPress & Elementor

Question 14 of 25

In WordPress, where do you control which plugins are active?

A Appearance → Themes B Settings → General C Plugins → Installed Plugins D Tools → Export

Digital Marketing

Question 15 of 25

A user clicks your website from a Google search result — this counts as:

A An impression B A click-through C A bounce D A session

Google My Business

Question 16 of 25

Once your Google Business Profile is set up, you never need to update it again.

WordPress & Elementor

Question 17 of 25

Where can you download and install Elementor Template Kits?

A Google Drive B Elementor Library inside the editor C cPanel File Manager D WordPress Customizer

Digital Marketing

Question 18 of 25

A business gets 1000 visitors/month from Google without paying. This is called:

A Paid traffic B Organic traffic C Direct traffic D Referral traffic

Google My Business

Question 19 of 25

What is NAP consistency in Local SEO?

A Never Add Plugins B Name, Address and Phone number must be identical everywhere online C New Account Profile setup D Natural Audience Placement

Google Stitch

Question 20 of 25

What is Google Stitch?

A A free website builder like WordPress B An AI tool that generates HTML pages from plain English prompts C A Google tool to build mobile apps D A replacement for Google Sites

On-Page SEO

Question 21 of 25

Which URL is the most SEO-friendly?

A yoursite.com/page?id=1234 B yoursite.com/hvac repair bluffton C yoursite.com/hvac-repair-bluffton-sc D yoursite.com/p/2024/03/15/post

On-Page SEO

Question 22 of 25

Which WordPress plugin is commonly used for On-Page SEO optimization?

A WooCommerce B Elementor C Rank Math or Yoast SEO D Akismet

Digital Marketing

Question 23 of 25

What does SEO stand for?

A Social Engine Optimization B Search Engine Optimization C Search Email Output D Site Engagement Optimization

Google Stitch

Question 24 of 25

Tariq generated an HTML page in Google Stitch and wants to display it on his WordPress site. What is the correct method?

A Upload the HTML file as a new WordPress theme B Copy the HTML code and paste it into an Elementor HTML widget or Gutenberg Custom HTML block C Import the HTML file as an Elementor .json template D Send the HTML file to WordPress support by email

Keyword Research

Question 25 of 25

You should press Enter after typing in Google to see Autocomplete suggestions.

Keyword Research

Question 26 of 25

Keyword Planner shows "hvac repair bluffton sc" has 320 searches/month and Low competition. Using the volume guide, this keyword is:

A Too low — not worth targeting B In the Decent to Good range — worth targeting for a new site C Too competitive — should be avoided D Gold level with extremely high volume

WordPress & Elementor

Question 27 of 25

InfinityFree is used in this course for:

A Keyword research B Creating email campaigns C Free website hosting with cPanel D Building mobile apps

On-Page SEO

Question 28 of 25

A page URL reads: yoursite.com/page?id=4521. What is the SEO problem with this URL?

A The URL is too short B It contains no keyword and is not human-readable — bad for SEO C It has too many characters after the slash D Nothing — this format is perfectly fine for SEO

Digital Marketing

Question 29 of 25

CTR stands for:

A Content Traffic Rate B Click-Through Rate C Conversion Tracking Result D Cost To Reach

Google Stitch

Question 30 of 25

Where do you access Google Stitch?

A stitch.google.com B wordpress.com C labs.google or Google AI Studio D drive.google.com

On-Page SEO

Question 31 of 25

Which image alt text is BEST for SEO on an HVAC website?

A alt="image1" B alt="photo" C alt="HVAC technician repairing AC unit in Bluffton SC" D alt="HVAC HVAC HVAC HVAC HVAC Bluffton repair"

WordPress & Elementor

Question 32 of 25

A WordPress Post automatically appears in the blog feed while a Page does not.

Digital Marketing

Question 33 of 25

Digital marketing allows small businesses to compete with large companies on a limited budget.

Keyword Research

Question 34 of 25

Informational keywords like "how to fix AC" directly bring paying customers.

On-Page SEO

Question 35 of 25

Page loading speed has no effect on SEO — only content matters.

NAVTTC Digital Marketing Quiz

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