NAVTTC Digital Marketing Quiz

Google My Business

Question 1 of 25

Adding photos to your Google Business Profile can improve your local search visibility.

Digital Marketing

Question 2 of 25

A high bounce rate generally means visitors are finding what they need quickly and leaving satisfied.

Google My Business

Question 3 of 25

Which of these appears in Google local search results because of GMB?

A Google Shopping ads B The "map pack" — 3 local businesses shown on a map C YouTube video results D Wikipedia articles

Digital Marketing

Question 4 of 25

Which metric measures the percentage of visitors who complete a desired action?

A Bounce rate B CTR C Conversion rate D Impression share

On-Page SEO

Question 5 of 25

Ali wrote a 300-word service page and repeated the keyword "HVAC Bluffton" 45 times. What will Google most likely do?

A Rank the page #1 because of high keyword frequency B Penalize the page for keyword stuffing and rank it lower C Ignore the page and not index it D Award a Google My Business badge for effort

Keyword Research

Question 6 of 25

A customer searches "how does an HVAC system work." Based on intent, what is their MOST likely next action?

A Call an HVAC company and hire them immediately B Purchase a new AC unit right now C Read an article to learn — they are not yet ready to buy D Leave a Google review for an HVAC company

WordPress & Elementor

Question 7 of 25

A student published her Header template but it only appears on the homepage — not on other pages. What did she most likely forget?

A She forgot to add a logo to the header B She forgot to set the display condition to Entire Site C She needs Elementor Pro to show headers on all pages D She needs to manually add the header code to each page

Keyword Research

Question 8 of 25

Usman types "best HVAC Bluffton SC reviews" — he is comparing companies before making a decision. This search intent is:

A Informational B Navigational C Commercial D Transactional

On-Page SEO

Question 9 of 25

Which heading tag should appear ONLY ONCE per page?

A H2 B H3 C H1 D H4

Google Stitch

Question 10 of 25

Sana generated an HVAC page in Google Stitch but wants the buttons to be amber instead of blue. What is the correct approach?

A Delete the entire page and start with a completely new prompt B Send a follow-up prompt: "Change all button colors to amber #D97706" C Download the page and manually edit CSS in Notepad D It is impossible to change colors after the first generation

Google My Business

Question 11 of 25

How does Google verify a new Google Business Profile?

A By checking your Facebook page B Via postcard, phone, or video verification to the business address C Automatically without any verification D By checking your website only

On-Page SEO

Question 12 of 25

A page title stays at position #5 in Google. After rewriting the meta description, clicks increase by 40%. What caused this?

A Google moved the page to position #1 B A better meta description improved CTR without changing the ranking position C Google gave a paid search bonus D The H1 tag change caused this improvement

Keyword Research

Question 13 of 25

Informational keywords like "how to fix AC" directly bring paying customers.

Keyword Research

Question 14 of 25

A keyword with 200 monthly searches and "Low" competition is better for a new site than a keyword with 50,000 searches and "High" competition.

On-Page SEO

Question 15 of 25

Which image alt text is BEST for SEO on an HVAC website?

A alt="image1" B alt="photo" C alt="HVAC technician repairing AC unit in Bluffton SC" D alt="HVAC HVAC HVAC HVAC HVAC Bluffton repair"

Google Stitch

Question 16 of 25

What is Google Stitch?

A A free website builder like WordPress B An AI tool that generates HTML pages from plain English prompts C A Google tool to build mobile apps D A replacement for Google Sites

Keyword Research

Question 17 of 25

A keyword with 5 million monthly searches is always the best choice for a brand new website.

On-Page SEO

Question 18 of 25

You can have multiple H1 tags on one page without any negative SEO impact.

WordPress & Elementor

Question 19 of 25

In WordPress, you can have two active themes at the same time.

Digital Marketing

Question 20 of 25

If you stop paying for Google Ads, your organic (SEO) traffic also stops immediately.

WordPress & Elementor

Question 21 of 25

A WordPress Post automatically appears in the blog feed while a Page does not.

Google Stitch

Question 22 of 25

Hamid wants to quickly prototype a landing page for his HVAC business but has no coding skills. Which tool is MOST appropriate?

A Notepad — write HTML code manually B Google Stitch — generate HTML from a text description C Google Trends — check keyword search volume D cPanel File Manager — upload HTML files directly

On-Page SEO

Question 23 of 25

Your page title tag in Google results is cut off. What is the likely reason?

A Your website is slow B The title exceeds 60 characters C You forgot to add keywords D Your hosting is down

WordPress & Elementor

Question 24 of 25

What does "Responsive Mode" in Elementor allow you to do?

A Speed up your website B Preview and edit how your page looks on mobile and tablet C Connect to Google Analytics D Publish your page to live server

Digital Marketing

Question 25 of 25

A conversion can only mean a product sale — nothing else.

Digital Marketing

Question 26 of 25

Organic traffic and paid traffic are the same thing.

On-Page SEO

Question 27 of 25

What does "internal linking" help with in SEO?

A Getting backlinks from other websites B Helping Google discover your pages and distributing page authority C Making your site load faster D Adding social media buttons

WordPress & Elementor

Question 28 of 25

In WordPress, where do you control which plugins are active?

A Appearance → Themes B Settings → General C Plugins → Installed Plugins D Tools → Export

On-Page SEO

Question 29 of 25

What is the PRIMARY purpose of alt text on images?

A To make images load faster B To describe image content for Google and accessibility C To add a watermark D To link images to other pages

Keyword Research

Question 30 of 25

A student types "dentist near me" into Google but does NOT press Enter. Five suggestions appear below the search bar. These suggestions come from:

A Paid ads from dentists who paid Google B Random words that Google invented C Google Autocomplete — real searches by real users D The student's own browser history only

Digital Marketing

Question 31 of 25

A website has an 80% bounce rate. What does this most likely indicate?

A 80% of visitors made a purchase B 80% of visitors left without clicking anything else C 80% of visitors came from Google Ads D 80% of visitors are repeat customers

Digital Marketing

Question 32 of 25

A digital marketer wants to reach people who already visited their website. Which technique is this?

A Cold outreach B Retargeting C Organic SEO D Influencer marketing

On-Page SEO

Question 33 of 25

Which WordPress plugin is commonly used for On-Page SEO optimization?

A WooCommerce B Elementor C Rank Math or Yoast SEO D Akismet

Keyword Research

Question 34 of 25

"Hire HVAC technician Bluffton SC today" is a transactional keyword because the user is ready to take immediate action.

WordPress & Elementor

Question 35 of 25

What does "Elementor Template Kit" provide?

A A set of pre-designed pages and sections you can import B A new WordPress installation C Free hosting for your website D A domain name for your site

NAVTTC Digital Marketing Quiz

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